The customer is a tech product and services company providing end to end digital solutions for customer acquisition, activation, engagement, retention and loyalty predominantly within the travel and hospitality space.
Set up 20 years ago, the company is present across India with growing operations in Middle East and Africa.
End-to-end digital experiences
The customer wanted to create an end-to-end digital experience solution enabling hospitality companies to boost customer affinity and generate new revenue streams through innovative acquisition and engagement programs. However, the company’s legacy systems and processes needed a rehaul to allow it to achieve this vision.
The customer decided to modernize their infrastructure, enhance the Information Security, and invest in creating IP through digital platforms and tools including Salesforce, Adobe and MuleSoft.
With these new capabilities, they aimed to create a highly customizable digital experience solution with intuitive web and mobile interface and a host of self-service features. Hospitality clients would be able to leverage the customer’s solution to offer to their customers personalized offerings, enhancing their engagement with their brand.
The customer selected AdfarTech to help them create an agile and scalable environment, seamlessly integrating their numerous new and existing data sources, internal and external, and automating many resource-intensive processes.
AdfarTech proposed MuleSoft’s CloudHub, a global, fully managed, multi-tenanted, secure, and highly available platform for APIs and integrations. Working with the customer, AdfarTech implemented CloudHub and seamlessly connected the customer’s digital platforms and on-premise systems, whilst optimizing and automating many manual processes.
Faster acquisition of new customers
One of the key transformations introduced with the help of AdfarTech and CloudHub, was around the customer’s new acquisition.
Connecting the mobile and web applications with Salesforce CRM and other key back-end systems, AdfarTech was able to automate a big part of the new customer acquisition process, ensuring the different touchpoints (call center, website, marketing automation tool, payment gateways, POS terminals etc) were updated in real time and worked in sync to reduce the steps required for the customer to sign up, offering a seamless experience from start to finish.
Accelerated innovation thanks to reuse
MuleSoft APIs serve as the backbone for the customer’s digital experience solution enabling a set of rich capabilities and features to be delivered via the web and mobile application.
AdfarTech developed these APIs with embedded reusability and governance. This means that across each successive project, the customer is able to reuse APIs from existing projects, accelerating the speed at which they can deliver new innovations in support of the business initiatives.
For example, APIs built for the mobile application can be exposed to capture customer information and bookings from other channels, like website, market aggregators, resellers etc.