Data Modernization through Customer Analytics for a Leading Retailer in US

Problem Statement

The customer wanted to build a future-proof Azure based Data platform to mitigate some of their existing challenges & enable nextgen capabilities with a core objective of driving intelligent business decisions through analytics. In the process they also wanted to improve efficiency & standardization, incorporate best practices &optimize costs. Some of the key focus areas included pricing excellence, increasing new sales & customer retention.

Solution Overview

  • Conducted current state assessment of existing data landscape to identify challenges and understand desired capabilities and gaps
  • Proposed a nextgen target state Azure Data Lake solution
  • Implemented Customer Analytics and a Cross sell and up Sell model
  • Defined roadmap for the data modernization and monetization journey
  • Setup a scalable Azure data platform to ingest, manage, link and analyze all types of data in one place leveraging AdfarTech innovations
  • Enabled advance analytics MVP for pricing excellence
  • Enabled advance analytics MVP for pricing excellence
  • Built a robust Data quality and Data Governance process


  • Future state Data Lake architecture anchored on best practices and learnings from multiple engagements.
  • ~ 30-40% faster time market for platform build by leveraging AdfarTech innovations “DLXpress” and “DQXpress”.
  • Robust Data quality and Data Governance processes provided assurance and improved adoption of the platform.
  • Use Case driven actionable roadmap to achieve incremental benefits.
  • Prescribed POVs for best practices, standards, tool & cloud platform comparison and industry trends.

Current State Data Landscape

Data Modernization through Customer Analytics for a Leading Retailer in US

Target State Architecture

Data Modernization
case studies

See More Case Studies

Contact us

Partner with Us for Comprehensive IT Resources

We’re happy to answer any questions you may have and help you determine which of our services best fit your needs.

Your benefits:
What happens next?

We Schedule a call at your convenience 


We do a discovery and consulting meting 


We prepare a proposal 

Schedule a Free Consultation