In this age of growing consumerism, Marketing is a force to be reckoned with. Having multi-channel touch points to target patients, HCP, and caregivers with personalized content can make a world of difference
About the Client
A large American pharmaceutical enterprise with a presence across the globe
Lack of a comprehensive platform for monitoring and analysis of marketing activities. Need for personalized emails for Patients, HCP and Caregiver for multiple awareness campaign. Data stored in multiple systems with manual weekly and monthly data feeds. Need for a multi touch program targeting patients and caregiver to provide them information related to product. Manual campaign performance reporting for marketing management review.
Implemented a robust Salesforce Marketing Cloud solution including creation of users, roles, data extensions, brand logo, sender/delivery profile, setup SSO etc Created HTML-based emails using content builder for patients, HCP and caregivers for brand awareness. Automated all weekly and monthly data feeds by setting file drop automation in Salesforce Marketing Cloud. Created multi steps Journeys targeting patients and caregiver to provide information related to product. Automated campaign performance weekly report using marketing cloud analytics builder.
Delivering more value
The Marketing team was able to gauge the impact and effectiveness of their marketing campaigns. Customized HTML emails helped marketing professionals to improve the patients and caregiver experience. Personalized email messaging helped improve the return on investment. Development of multi-touch journeys helped automate and improve brand awareness. Significantly reduced reporting manual efforts.