Client’s Problem Statement
The client is one of the most significant players in the telecom industry. The client is experiencing poor customer interaction, a high bounce rate, and a disconnected user path, all of which contribute to a low version of the site and less engagement overall.
The team at AdfarTech Digital Marketing assisted in identifying usability concerns, ensuring that the content remains relevant, and consumer profiling based on their interactions with the website.
- Analyze drop-off spots for additional research
- Analyze user satisfaction with internal search
- Identify the most popular sections of the page
- Connecting visitor intent to the most read articles and
- Analyzing popularity across devices