The Best Shopify Tools in 2024 for Your Tech Stack


Choosing the right Shopify tools for your eCommerce business can be daunting. But worry not! There are many amazing tools that integrate with Shopify and Shopify Plus, catering to various optimization and marketing needs to help your brand flourish. This blog post highlights some of the best Shopify tools you might already know about, but perhaps haven’t explored their full potential. We’ve categorized them and provided key features to help you decide which ones are perfect for your business. So, dive in and discover the tools that can take your brand to the next level!

Personalized communications: Klaviyo

Forget generic messages! Klaviyo supercharges your Shopify Plus with personalized communication magic. It taps into your customer data (demographics, orders, even info from other marketing tools) to craft targeted emails and messages across various channels you own. Segment your audience with ease, automate product recommendations, and send timely notifications (like “your favorite item is back in stock!”) that keep customers engaged and coming back for more.

Email and SMS marketing: Omnisend

Omnisend goes beyond emails! It’s your one-stop shop for personalized communication across multiple channels. Target customers with laser precision using data on their purchases, behavior, and lifecycle stage. Plus, automate common messages like welcome series, abandoned cart reminders, and order updates with pre-built templates. Text messages, web push notifications, and personalized emails – Omnisend does it all, keeping your customers engaged and informed every step of the way.

SMS marketing: Attentive

Attentive turns text messaging into a powerful marketing tool for your Shopify Plus store. It’s all about scale and personalization. Craft captivating signup forms that turn visitors into loyal SMS and email subscribers. Go beyond basic demographics: segment your audience based on what they browse, what they buy, and even where they are. This lets you send targeted messages that resonate with each customer, seamlessly integrated with your other marketing efforts. Think relevant product recommendations, personalized offers, and timely updates – all delivered straight to their pockets. Attentive is like having a secret weapon in your marketing arsenal, ensuring your message cuts through the noise and reaches the right people at the right time.

Push notifications: Pushowl

Pushowl isn’t just about notifications, it’s about engagement on steroids. Imagine this: customers get personalized alerts on their desktops and phones about order updates, price drops, exciting promos, even reminders for forgotten items in their cart. Plus, each notification is visually appealing with product details and images, ensuring it grabs attention. And the best part? Pushowl speaks multiple languages, reaching your global audience effortlessly. So ditch the generic emails and boring popups, and supercharge your marketing with Pushowl’s personalized push notifications that convert browsers into buyers.

eCommerce helpdesk: Gorgias

Gorgias centralizes customer support communication on all channels, including website, social media, email, text, live chat, and phone. Using data from Shopify, Gorgias makes it easy for agents to quickly and accurately personalize interactions with customizable response templates and automations to add customer information like name and shipping address. The tool allows you to create rules to automate responses to the most common questions. Also, Gorgias categorizes tickets by topic or urgency, helping teams prioritize.

Order tracking: Malomo

Malomo enables you to send branded order tracking emails that don’t confuse customers like emails from third-party shipping vendors can. You can elevate what was once just a transactional email to enhance the post-purchase customer experience and build engagement by customizing with product recommendations, product education, blog posts and more to drive additional conversions.

Conversion optimization: Justuno

Justuno isn’t just another tool, it’s an engagement powerhouse fueled by AI. Imagine a website that magically captures leads, keeps visitors glued to their screens, and boosts conversions. That’s Justuno in action. It uses a treasure trove of tools like personalized product recommendations, eye-catching banner ads, tempting exit offers, interactive in-page promotions, exciting gamification elements, attention-grabbing countdown timers, and strategic opt-in pop-ups for email, Messenger, or SMS. All powered by AI to ensure they resonate with each visitor. Justuno is like sprinkling engagement fairy dust on your website, turning casual browsers into loyal customers

Personalized merchandising: Nosto

Nosto helps you personalize the content across your site and in customer communications using customer behavioral data. The platform automatically adapts copy, layouts and visuals on your site to more effectively engage each customer. Nosto also dynamically adapts merchandising on category pages to display products based on data as well as rules you set up based on performance goals and product attributes. In addition, Nosto enables smart product recommendations for cross-sells to increase AOV. 

Multi-channel inventory and order management: Skubana

Skubana provides a centralized, real-time view of your inventory, channels and warehouses. The platform automates PO generation, forecasting, recommendations for the most efficient shipping, and helps you identify opportunities for streamlining and cost-cutting. In addition, Skubana tracks product bundling so you can confidently offer product kits and product bundles. 

Global logistics and fulfillment: Shipbob

ShipBob is an end-to-end logistics company that provides warehousing, fulfillment services and shipping – critical for DTC brands as they scale. You can use the platform to ship faster to your customers, lower your shipping costs, and improve the customer experience. ShipBob enables you to manage and edit orders, track inventory across fulfillment centers in real-time, and automatically notifies you when inventory is low. 


LoyaltyLion is a market-leading, data-driven loyalty and engagement platform powering eCommerce growth. They help over 10,000 eCommerce merchants worldwide create long-lasting customer relationships via fully customized loyalty programs. Work with LoyaltyLion to increase customer lifetime value, motivating shoppers to repeat purchase through a unique combination of points, rewards, and tiers


Rockerbox helps DTC eCommerce brands understand and optimize their marketing mix. You’ll be able to centralize your data (ranging from conversions to marketing events), measure your digital, offline, and organic marketing channels, and more accurately and holistically test your brand’s marketing channels.


Elevar provides services to clean up your data and tag your site for marketing analytics to track user behavior at a more granular level, generating insights you can use to further improve conversions. The platform visualizes the tags on your website so you can easily see what you’ve tagged and test it. 

And many more….


Craft Your Perfect Shopify Tech Stack with These Powerhouse Tools

Choosing the right tools for your Shopify store can feel like navigating a tech labyrinth. But fear not, fellow eCommerce entrepreneur! This post has unveiled a treasure trove of powerful tools that seamlessly integrate with Shopify and Shopify Plus, each addressing distinct needs and propelling your brand towards success.

Remember, the best tech stack is the one tailored to your unique business goals. Consider your target audience, marketing strategies, and budget to select the tools that perfectly complement your vision. Don’t be afraid to experiment, explore free trials, and leverage the expertise of developers or agencies to create a tech stack that fuels your growth.

Ready to take your brand to the next level? Start building your dream tech stack today!

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